All posts by cristinabalduin

TCL, MAKING LIFE INTELLIGENT

ROLE: Offline editor

FORMAT: Corporate video, 1x 2’, HD

CLIENT: TCL

PRODUCTION COMPANY: A New Beast

BRIEF: TCL is a technology company which delivers intelligent sound solutions. Beast team traveled to Belgium to produce a video that promoted their latest products, as well as making known the team and innovative culture behind them.

HIGHLIGHTS: Scanning through hours of interviews, selecting the audio bits that could better convey the dynamism at the core of the company’s mission.

MASTERCARD CASE STUDY

ROLE: Offline editor

FORMAT: Corporate video, 2x 2’, HD

CLIENT: Mastercard

AGENCY: McCann Erickson London

BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations. 

HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.

MANDARIN ORIENTAL: ‘I AM A FAN’ CAMPAIGN

ROLE: Offline editor

FORMAT: Social campaign for Instagram and Facebook. 

7 x 15’,  7 x 10’, 7 x 6’, 9 x 5’, HD, vertical & horizontal format.

CLIENT: Mandarin Oriental

AGENCY: London Advertising

RESULTS: The campaign was released via social media for the European and Chinese market.

BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.

HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.

BEAUTIFUL IN THE MORNING, CARITAS FILMS

ROLE: Offline editor

FORMAT: Feature Film, 1 x 84’, DCI 4K Cinemascope Cropped

COMMISIONER: B.F.I.

DIRECTOR: Flavia Casá

SYNOPSIS: Set in the British seaside, Beautiful in the Morning is a coming of age story about Marielle, an 18 years old girl who during the summer travels to her family country house to reconnect with the women in her family, only for them to be torn apart by an intrusive stranger.

The film is in currently in final stages of post-production and will be presented at festivals around the world in summer 2019.

HIGHLIGHTS: The Sunday’s editing sessions with the director, discussing passionately on how to represent realistically the emotional world of an 18 years old.

WWII CHINA FORGOTTEN ALLY, HISTORY CHANNEL

ROLE: Offline editor

FORMAT: Feature documentary, 1 x 52′, HD

COMMISIONER: History Channel

PRODUCTION COMPANY: TVF International

SYNOPSIS: This groundbreaking historical documentary investigates, for the first time, the epic struggle between China and Japan during the second world war and its long-lasting effects in modern China and beyond.  

Based on the acclaimed book, Forgotten Ally, by renowned China expert Rana Mitter, the film combines eye witness testimony with rare archive footage and stunning animated reconstructions. An emotional, eye-opening journey that re-writes history as we know it.

HIGHLIGHTS: Juggle between hours of archive footage and condense 8 years of human suffering in just 52’ minutes.

MY BABY SHOT ME DOWN, DD PRODUCTIONS

ROLE: Offline editor

FORMAT: Short Film,1 x 10’, 35 mm

DIRECTOR: Daniella Daemy

AWARDS: Winner of Best Short Film at the Open World Toronto Film Festival and Southampton International Film Festival. Nominated for Best Editing at Southampton International Film Festival.

SYNOPSIS: My baby shot me down is an experimental film about domestic violence with a twist. A story about five women and their insatiable desire for revenge. A stylised, tarantinian fight back where violence is a contradictory, yet symbolic, response to the abuse. A film without dialogues, where the images and the music speak for themselves by being daring and empowering.

Read the full review of the film here

HIGHLIGHTS: Editing the flashbacks of the abuses and trying to picture realistically yet sensibly the horrors that too many women face daily.

REQUIEM FOR A FIGHTER, EMPIRE PRODUCTIONS

ROLE: Offline editor & Colourist

FORMAT: Film Trailer, 1 x 2’, 4K

DIRECTOR: Danny Patrick 

SYNOPSIS: Requiem for a Fighter is an innovative tale of family and unlicensed boxing in a close-knit Irish town. Kim Kold from Fast and Furious plays Lucas, a former Danish Army Officer who travels to Ireland to clear up the details of his estranged son’s death. This journey will lead him to discover unknown sides of his son’s life, build new bonds and fight for his son owns convictions.

HIGHLIGHTS: Outline a plot rich of storylines in just 2 minutes, showcasing a variety of dramatic moods, keeping at the same time the rhythm engaging and the story real.

FISHPONDS OF THE AMAZON: DIVING INTO CHANGE

ROLE: Offline editor, Shooting Producer, Director 

FORMAT: Short documentary, 1 x 15’, HD

COMMISSIONER: Manos Unidas, N.G.O.

SYNOPSIS: Fishponds of the Amazon is a short documentary about an entrepreneurship project in a small village on the shores of the Amazon River. 

In 2014, the non-profit organisation Tacif started a fish-farming project in the Peruvian Amazon. They promote aquaculture as a way to support low-income families,  foster gender equality and protect river wildlife. The story is told through images captured in the rainforest and interviews of the main characters, while a colourful animation reconstructs the background of the project. Original score composed in the UK with a South American swing.

The film is in currently in final stages of post-production and will be presented at festivals in summer 2019.

HIGHLIGHTS: Shooting in the jungle, under a 45 degrees sun, to then come back home and find the real story in the editing room.

MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?

ROLE: Offline editor

FORMAT: 1’30’’ x  4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.

BRITISH GAS: SMART STREET

ROLE: Offline editor, colourist

FORMAT: 136 x 3’ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

AWARDS: The series was featured in Campaign magazine’s top 10 Customer Engagement campaigns for the year.

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.