Category Archives: Commercial

Mastercard: Ryan Giggs’ interview



FORMAT: 4 x 1′, HD

VERSIONS: English, Spanish, German & Italian

Football legend and ex-Manchester United and Wales player, Ryan Giggs, talks about how far some fans will go for their team and how fans can affect the outcome of a game.

Edited for the Facebook campaign created by McCann London for Mastercard during the UEFA Champions League Final 2017. The interview had 55K views on you Tube on the day of release.

Offline and online editing: Cristina Balduin

Production: McCann London


British Gas: Smart Street



Format: 120 x 3′


The short documentaries feature three real families while they experience living with smart technology. The series was featured as number 6 of the top 10 in the Best Customer Engagement ads in Campaign magazine 2016 and has reached over 150,000 views on Youtube.

Please read the article on Campaign Magazine or click here to watch the whole project.

Editing, grade: Cristina Balduin

Post-production house: OPP