Category Archives: COMMERCIAL


ROLE: Offline editor

FORMAT: 1’30’’ x  4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.


ROLE: Offline editor, colourist

FORMAT: 136 x 3’ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

AWARDS: The series was featured in Campaign magazine’s top 10 Customer Engagement campaigns for the year.

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.


ROLE: Offline editor

FORMAT: 1 x 2’, 1 x 30’’, 5 x 15’’, 4K & HD

CLIENT: Clifton Hotels

AGENCY: Online Post-Production

BRIEF: The Berkeley Square Hotel in Bristol is one of the top boutique hotels in the UK (fifth according to the Guardian), but also and more significantly, the city’s first Art Hotel. While working at Online Post-production, the company was approached by the brand to produce and edit several video pieces for their website, which showcased the hotel’s full range of services.

HIGHLIGHTS: Through the treatment of the video piece, portraying the customers stay at the hotel as a full on visual experience, deeply connected with the artistic roots of the city.




FORMAT: 4 x 1′, HD

VERSIONS: English, Spanish, German & Italian

Football legend and ex-Manchester United and Wales player, Ryan Giggs, talks about how far some fans will go for their team and how fans can affect the outcome of a game.

Edited for the Facebook campaign created by McCann London for Mastercard during the UEFA Champions League Final 2017. The interview had 55K views on you Tube on the day of release.

Offline and online editing: Cristina Balduin

Production: McCann London