Category Archives: CORPORATE

TCL, MAKING LIFE INTELLIGENT

ROLE: Offline editor

FORMAT: Corporate video, 1x 2’, HD

CLIENT: TCL

PRODUCTION COMPANY: A New Beast

BRIEF: TCL is a technology company which delivers intelligent sound solutions. Beast team traveled to Belgium to produce a video that promoted their latest products, as well as making known the team and innovative culture behind them.

HIGHLIGHTS: Scanning through hours of interviews, selecting the audio bits that could better convey the dynamism at the core of the company’s mission.

MASTERCARD CASE STUDY

ROLE: Offline editor

FORMAT: Corporate video, 2x 2’, HD

CLIENT: Mastercard

AGENCY: McCann Erickson London

BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations. 

HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.