BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations.
HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.
BRIEF: TCL is a technology company which delivers intelligent sound solutions. Beast team traveled to Belgium to produce a video that promoted their latest products, as well as making known the team and innovative culture behind them.
HIGHLIGHTS: Scanning through hours of interviews, selecting the audio bits that could better convey the dynamism at the core of the company’s mission.
FORMAT: 4 x 1′, HD, English, Spanish, German & Italian versions
AGENCY: McCann Erickson London
RESULTS: The interview had 55K views on YouTube on the day of release.
BRIEF: The interview, conceived by McCann London as part of the social campaign for Mastercard ‘How Far Would You Go For Your Team?’, portraits football legend and ex-Manchester United and Wales player, Ryan Giggs, as the main voice of the campaign. Giggs talks about how far some fans will go for their team and gets emotional while telling how fans can affect the outcome of a game.
HIGHLIGHTS: Editing in record time during the UEFA Champions League Final 2017. But we didn’t miss the highlights of the match!
AGENCY: Cristina Balduin & Putos Modernos Design Studio
BRIEF: This is a video and concept I created for the Barcelona Film Institute to promote their new headquarters and showcase their refurbished exhibition rooms and cinemas. The idea was to express modernity and dynamism but at the same time, keep an official tone in line with this well-known organisation.
HIGHLIGHTS: How do you visualise 2 opposite concept? Established and unconventional, institutional but out-of-the box? Combining elegant panning shots with cuts on actions edited to a rap rhythm.