ROLE: Offline editor
FORMAT: Social campaign for Instagram and Facebook.
7 x 15’, 7 x 10’, 7 x 6’, 9 x 5’, HD, vertical & horizontal format.
CLIENT: Mandarin Oriental
AGENCY: London Advertising
RESULTS: The campaign was released via social media for the European and Chinese market.
BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.
HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.