British Gas: Smart Street

ROLE: OFFLINE EDITOR, COLOURIST

FORMAT: 136 x 3’ SOCIAL FILMS

CLIENT: BRITISH GAS

AGENCY: OGILVY & MATHER

AWARDS: The series was featured in Campaign magazine’s top 10 Customer Engagement campaigns for the year.

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the bigger picture.