Sample of my short-form commercial work.
All posts by cristinabalduin
MASTERCARD CASE STUDY
ROLE: Offline editor
FORMAT: Corporate video, 2x 2’, HD
CLIENT: Mastercard
AGENCY: McCann Erickson London
BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations.
HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.
TCL, MAKING LIFE INTELLIGENT
ROLE: Offline editor
FORMAT: Corporate video, 1x 2’, HD
CLIENT: TCL
PRODUCTION COMPANY: A New Beast
BRIEF: TCL is a technology company which delivers intelligent sound solutions. Beast team traveled to Belgium to produce a video that promoted their latest products, as well as making known the team and innovative culture behind them.
HIGHLIGHTS: Scanning through hours of interviews, selecting the audio bits that could better convey the dynamism at the core of the company’s mission.
MASTERCARD: RYAN GIGGS’ INTERVIEW
ROLE: Offline editor
FORMAT: 4 x 1′, HD, English, Spanish, German & Italian versions
CLIENT: Mastercard
AGENCY: McCann Erickson London
RESULTS: The interview had 55K views on YouTube on the day of release.
BRIEF: The interview, conceived by McCann London as part of the social campaign for Mastercard ‘How Far Would You Go For Your Team?’, portraits football legend and ex-Manchester United and Wales player, Ryan Giggs, as the main voice of the campaign. Giggs talks about how far some fans will go for their team and gets emotional while telling how fans can affect the outcome of a game.
HIGHLIGHTS: Editing in record time during the UEFA Champions League Final 2017. But we didn’t miss the highlights of the match!
BARCELONA FILM INSTITUTE
ROLE: Offline editor, producer, camera
FORMAT: 1 x 2’, HD
CLIENT: The Barcelona Film Institute
AGENCY: Cristina Balduin & Putos Modernos Design Studio
BRIEF: This is a video and concept I created for the Barcelona Film Institute to promote their new headquarters and showcase their refurbished exhibition rooms and cinemas. The idea was to express modernity and dynamism but at the same time, keep an official tone in line with this well-known organisation.
HIGHLIGHTS: How do you visualise 2 opposite concept? Established and unconventional, institutional but out-of-the box? Combining elegant panning shots with cuts on actions edited to a rap rhythm.
MANDARIN ORIENTAL: ‘I AM A FAN’ CAMPAIGN
ROLE: Offline editor
FORMAT: Social campaign for Instagram and Facebook.
7 x 15’, 7 x 10’, 7 x 6’, 9 x 5’, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.
CLIENT: Mandarin Oriental
AGENCY: London Advertising
RESULTS: The campaign was released via social media for the European and Chinese market.
BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.
HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.
BEAUTIFUL IN THE MORNING, CARITAS FILMS
ROLE: Offline editor
FORMAT: Feature Film, 1 x 84’, DCI 4K. The film is currently being presented at festivals. Please get in touch to request a private viewing link.
COMMISIONER: B.F.I.
DIRECTOR: Flavia Casá
AWARDS: Winner at London Int’l Motion Picture Awards for Janine Birkett (Best Uk Actress), Jack Loy (Best Uk Actor), Mark Wingett (Best supporting Actor). Finalist at the Los Angeles Femme Int’l Film Festival for Best Feature Writer (Flavia Casà). Nominee at Top Indie Film Awards for best feature, best cinematography and best music.
FILM PREMIERE: Los Angeles Femme Int’l Film Festival, Official Selection, 17th of October 2019
SYNOPSIS: Set in the British seaside, Beautiful in the Morning is a coming of age story about Marielle, an 18 years old girl who during the summer travels to her family country house to reconnect with the women in her family, only for them to be torn apart by an intrusive stranger.
HIGHLIGHTS: The Sunday’s editing sessions with the director, discussing passionately on how to represent realistically the emotional world of an 18 years old.
DOVE DRY SPRAY, OGILVY
ROLE: Offline editor
FORMAT: 1 x 15’’, Spanish, HD
CLIENT: Dove
AGENCY: Ogilvy Uk
RESULTS: The campaign was released via television and social media in the American Market.
THE DRY CLEANER, AMAZON PRIME
ROLE: Offline editor
FORMAT: Short Film,1 x 17′, DCI 4K Cinemascope
DIRECTOR: Chris Carr
CHANNEL: Amazon Prime
SYNOPSIS: The Dry Cleaner is a contemporary short spy film about the moral dilemma of agent recruitment. British Intelligence officer George Collins makes contact with Middle Eastern student Lydia, who at her university knows members of a revolutionary group called the FKA. George tries to persuade Lydia to work with him and provide information. Will Lydia spy on her friends in Britain or will she leave George out in the cold?
The film is currently being presented at festivals around Europe and the USA; it is also in development with the same characters as a feature film. Shot in London on Red Epic. If interested, please get in touch for a private screener link.
HIGHLIGHTS: Experimenting with suspense while getting into the mindset of an hesitant aspiring young spy.
MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?
ROLE: Offline editor
FORMAT: 1’30’’ x 4 (English, Spanish, German & Italian versions), 4K
CLIENT: Mastercard
AGENCY: McCann Erickson London
RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.
BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.
HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.