Sample of my short-form commercial work.
All posts by cristinabalduin
WWII CHINA FORGOTTEN ALLY, HISTORY CHANNEL
ROLE: Offline editor
FORMAT: Feature documentary, 1 x 52′, HD. Please have a look at the trailer and feel free to get in touch to request a copy of the full episode.
COMMISIONER: History Channel
PRODUCTION COMPANY: TVF International
SYNOPSIS: This groundbreaking historical documentary investigates, for the first time, the epic struggle between China and Japan during the second world war and its long-lasting effects in modern China and beyond. Based on the acclaimed book, Forgotten Ally, by renowned China expert Rana Mitter, the film combines eye witness testimony with rare archive footage and stunning animated reconstructions. An emotional, eye-opening journey that re-writes history as we know it.
HIGHLIGHTS: Creating breathing space in a sequence while at the same time summarising 8 years of human suffering in just 52 minutes.
DOVE DRY SPRAY, OGILVY
ROLE: Offline editor
FORMAT: 1 x 15”, Spanish, HD
CLIENT: Dove
AGENCY: Ogilvy Uk
RESULTS: The campaign was released via television and social media in the American Market.
ODE, BBC2
ROLE: Offline editor
FORMAT: Art Film, 1 x 3′, HD
COMMISIONER: BBC2. The film was funded as part of the BBC Two Minute Masterpiece programme.
DIRECTOR: Naomi Waring
SYNOPSIS: Using Arthur O’Shaughnessy’s ode as inspiration, Naomi Waring’s film celebrates the confidence, pride and beauty that disco dancing brings to a working class community in Northern Ireland.
AWARDS: Official selection, Aesthetica Short Film Festival (BAFTA-Qualifying)
HIGHLIGHTS: Feeling motivated by this story of youth empowerment and dreaming to fly through the air as the young performers.
FISHPONDS OF THE AMAZON, MANOS UNIDAS N.G.O.
ROLE: Offline editor, Director
FORMAT: Short documentary, 1 x 16′, HD
COMMISSIONERS: Manos Unidas and Tacif, N.G.Os
SYNOPSIS: Fishponds of the Amazon is a short documentary about a sustainable development project in a remote village of the Peruvian rainforest.
We all read the headlines: the Amazon is burning, threatened by mass exploitation; public opinion is split between conservationists and liberalists. But what if it were possible to conciliate both? In 2018 filmmaker Cristina Balduin gained access to a remote village in the Peruvian rainforest, where the N.G.O. Tacif had started a sustainable entrepreneurship project: they promoted aquaculture as a way to support low-income families and protect river wildlife. Combining live-action footage and a colourful animation, this short documentary follows 24 fishermen while they learn to run a sustainable fish-farm. And listening to its frenzied Latin-American soundtrack, we get a glimpse into the local way of living. We discover the fishermen’ s positive approach to change and learn how gender equality and motivation are deeply connected. Narrated by renowned journalist Georgina Godwin, this documentary sheds a light on a proposal that aims at preserving the environment whilst fostering economic development, hoping for a new ‘butterfly effect’. Because a little community in the Amazon could perhaps make an impact on the future of the planet.
The film is in currently being presented at festivals around the world.
HIGHLIGHTS: Shooting in the jungle, under a 45 degrees sun, then come back home and find the real story in the editing room.
MANDARIN ORIENTAL: ‘I AM A FAN’ CAMPAIGN
ROLE: Offline editor
FORMAT: Social campaign for Instagram and Facebook.
7 x 15”, 7 x 10”, 7 x 6”, 9 x 5”, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.
CLIENT: Mandarin Oriental
AGENCY: London Advertising
BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.
RESULTS: The campaign was released via social media for the European and Chinese market.
HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.
BEAUTIFUL IN THE MORNING, CARITAS FILMS
ROLE: Offline editor
FORMAT: Feature Film, 1 x 94′, DCI 4K. The film is currently being presented at festivals. Please get in touch to request a private viewing link.
COMMISIONER: B.F.I.
DIRECTOR: Flavia Casà
SYNOPSIS: Set in the British seaside, Beautiful in the Morning is a coming of age story about Marielle, an 18 years old girl who during the summer travels to her family country house to reconnect with the women in her family, only for them to be torn apart by an intrusive stranger.
FILM PREMIERE: Los Angeles Femme Int’l Film Festival, Official Selection, 17th of October 2019
AWARDS:
- Winner, Sochi International Film Festival, Special Jury Prize and Best Cinematography
- Winner, London Int’l Motion Picture Awards for Janine Birkett (Best Uk Actress), Jack Loy (Best Uk Actor), Mark Wingett (Best supporting Actor).
- Finalist, Los Angeles Femme Int’l Film Festival, Best Feature Writer (Flavia Casà).
- Nominee, Top Indie Film Awards for Best Feature, Best Cinematography and Best Music.
- Special Mention at Unrestricted View Film Festival.
HIGHLIGHTS: The late editing sessions with the director, discussing passionately on how to represent realistically the emotional world of an 18 years old.
BRITISH GAS: SMART STREET
ROLE: Offline editor, colourist
FORMAT: 136 x 3′ Social Films, HD
CLIENT: British Gas
AGENCY: Ogilvy & Mather
BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.
AWARDS: Top 10 Customer Engagement campaigns for the year, Campaign magazine.
HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.
MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?
ROLE: Offline editor
FORMAT: 1’30”x 4 (English, Spanish, German & Italian versions), 4K
CLIENT: Mastercard
AGENCY: McCann Erickson London
BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.
RESULTS: 50 million views worldwide. The campaign was released via social media throughout the championship.
HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.
GTP: WHAT DO YOU RECKON?
ROLE: Offline editor
FORMAT: Music video, 1 x 3’30”, 4K
CLIENT: George The Poet
AGENCY: Dark Pictures
BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.
HIGHLIGHTS: Creating an imaginative edit through the artist’s personality and lyrics.