All posts by cristinabalduin

MASTERCARD CASE STUDY

ROLE: Offline editor

FORMAT: Corporate video, 2x 2’, HD

CLIENT: Mastercard

AGENCY: McCann Erickson London

BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations. 

HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.

TCL, MAKING LIFE INTELLIGENT

ROLE: Offline editor

FORMAT: Corporate video, 1x 2’, HD

CLIENT: TCL

PRODUCTION COMPANY: A New Beast

BRIEF: TCL is a technology company which delivers intelligent sound solutions. Beast team traveled to Belgium to produce a video that promoted their latest products, as well as making known the team and innovative culture behind them.

HIGHLIGHTS: Scanning through hours of interviews, selecting the audio bits that could better convey the dynamism at the core of the company’s mission.

MASTERCARD: RYAN GIGGS’ INTERVIEW

ROLE: Offline editor

FORMAT: 4 x 1′, HD, English, Spanish, German & Italian versions

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The interview had 55K views on YouTube on the day of release.

BRIEF: The interview, conceived by McCann London as part of the social campaign for Mastercard ‘How Far Would You Go For Your Team?’,  portraits football legend and ex-Manchester United and Wales player, Ryan Giggs, as the main voice of the campaign. Giggs talks about how far some fans will go for their team and gets emotional while telling how fans can affect the outcome of a game.

HIGHLIGHTS: Editing in record time during the UEFA Champions League Final 2017. But we didn’t miss the highlights of the match!

BARCELONA FILM INSTITUTE

ROLE: Offline editor, producer, camera

FORMAT: 1 x 2’, HD

CLIENT: The Barcelona Film Institute

AGENCY: Cristina Balduin & Putos Modernos Design Studio

BRIEF: This is a video and concept I created for the Barcelona Film Institute to promote their new headquarters and showcase their refurbished exhibition rooms and cinemas. The idea was to express modernity and dynamism but at the same time, keep an official tone in line with this well-known organisation.

HIGHLIGHTS: How do you visualise 2 opposite concept? Established and unconventional, institutional but out-of-the box? Combining elegant panning shots with cuts on actions edited to a rap rhythm.

MANDARIN ORIENTAL: ‘I AM A FAN’ CAMPAIGN

ROLE: Offline editor

FORMAT: Social campaign for Instagram and Facebook. 

7 x 15’,  7 x 10’, 7 x 6’, 9 x 5’, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.

CLIENT: Mandarin Oriental

AGENCY: London Advertising

RESULTS: The campaign was released via social media for the European and Chinese market.

BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.

HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.

BEAUTIFUL IN THE MORNING, CARITAS FILMS

ROLE: Offline editor

FORMAT: Feature Film, 1 x 84’, DCI 4K. The film is currently being presented at festivals. Please get in touch to request a private viewing link.

COMMISIONER: B.F.I.

DIRECTOR: Flavia Casá

AWARDS: Winner at London Int’l Motion Picture Awards for Janine Birkett (Best Uk Actress), Jack Loy (Best Uk Actor), Mark Wingett (Best supporting Actor). Finalist at the Los Angeles Femme Int’l Film Festival for Best Feature Writer (Flavia Casà). Nominee at Top Indie Film Awards for best feature, best cinematography and best music.

FILM PREMIERE: Los Angeles Femme Int’l Film Festival, Official Selection, 17th of October 2019

SYNOPSIS: Set in the British seaside, Beautiful in the Morning is a coming of age story about Marielle, an 18 years old girl who during the summer travels to her family country house to reconnect with the women in her family, only for them to be torn apart by an intrusive stranger.

HIGHLIGHTS: The Sunday’s editing sessions with the director, discussing passionately on how to represent realistically the emotional world of an 18 years old.

THE DRY CLEANER, AMAZON PRIME

ROLE: Offline editor

FORMAT: Short Film,1 x 17′, DCI 4K Cinemascope

DIRECTOR: Chris Carr

CHANNEL: Amazon Prime

SYNOPSIS:  The Dry Cleaner is a contemporary short spy film about the moral dilemma of agent recruitment. British Intelligence officer George Collins makes contact with Middle Eastern student Lydia, who at her university knows members of a revolutionary group called the FKA. George tries to persuade Lydia to work with him and provide information. Will Lydia spy on her friends in Britain or will she leave George out in the cold?

The film is currently being presented at festivals around Europe and the USA; it is also in development with the same characters as a feature film. Shot in London on Red Epic. If interested, please get in touch for a private screener link.

HIGHLIGHTS: Experimenting with suspense while getting into the mindset of an hesitant aspiring young spy.

MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?

ROLE: Offline editor

FORMAT: 1’30’’ x  4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.