All posts by cristinabalduin


ROLE: Offline editor, Director 

FORMAT: Short documentary, 1 x 16′, HD

COMMISSIONER: Manos Unidas, N.G.O.

SYNOPSIS: Fishponds of the Amazon is a short documentary about an entrepreneurship project in a small village on the shores of the Amazon River. 

In 2014, the non-profit organisation Tacif started a fish-farming project in the Peruvian Amazon. They promote aquaculture as a way to support low-income families,  foster gender equality and protect river wildlife. The story is told through images captured in the rainforest and interviews of the main characters, while a colourful animation reconstructs the background of the project. Original score composed in the UK with a South American swing.

The film is in currently being presented at festivals around the world.

HIGHLIGHTS: Shooting in the jungle, under a 45 degrees sun, to then come back home and find the real story in the editing room.


ROLE: Offline editor

FORMAT: Social campaign for Instagram and Facebook. 

7 x 15”, 7 x 10”, 7 x 6”, 9 x 5”, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.

CLIENT: Mandarin Oriental

AGENCY: London Advertising

RESULTS: The campaign was released via social media for the European and Chinese market.

BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.

HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.


ROLE: Offline editor

FORMAT: Short Film,1 x 17′, DCI 4K Cinemascope

DIRECTOR: Chris Carr

CHANNEL: Amazon Prime

SYNOPSIS:  The Dry Cleaner is a contemporary short spy film about the moral dilemma of agent recruitment. British Intelligence officer George Collins makes contact with Middle Eastern student Lydia, who at her university knows members of a revolutionary group called the FKA. George tries to persuade Lydia to work with him and provide information. Will Lydia spy on her friends in Britain or will she leave George out in the cold?

The film is currently being presented at festivals around Europe and the USA; it is also in development with the same characters as a feature film. Shot in London on Red Epic. If interested, please get in touch for a private screener link.

HIGHLIGHTS: Experimenting with suspense while getting into the mindset of an hesitant aspiring young spy.


ROLE: Offline editor, colourist

FORMAT: 136 x 3′ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

AWARDS: The series was featured in Campaign magazine’s top 10 Customer Engagement campaigns for the year.

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.


ROLE: Assembly editor

FORMAT: Broadcast documentary, Episode 03, 1 x 24′, HD

CHANNEL: London Live

SYNOPSIS: In this series, English television presenter Anthea Turner investigates current stories with big impact in the UK. She meets experts and common people and discusses the personal and wider implications of these issues. In this episode, Anthea talks about the diagnosis and treatment of bowel cancer, taking advice from doctors and cancer survivors including BBC journalist Jeremy Bowen. 

HIGHLIGHTS:  Treating a sensitive subject while balancing informative and entertaining sections.


ROLE: Offline editor

FORMAT: 1’30”x 4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.


ROLE: Offline editor

FORMAT: Branded documentary, 1 x 4′, HD

The film was featured on Muse by Clio Magazine. Please read the full review here

COMMISIONER: Kioti Tractors

AGENCY: Jungle Creations and Baldwin&

SYNOPSIS: In 2010, U.S. Sergeant J.D. Williams was leading a small recon team in Afghanistan when an IED detonated directly underneath him. J.D. was badly injured but survived. And when back home, he found a way to challenge himself again.

HIGHLIGHTS: Being inspired by J.D. story of resilience and superation. And when a message is so meaningful, cutting it down to just 4 minutes proves quite challenging.


ROLE: Offline editor

FORMAT: Music video, 1 x 3’30”, 4K

CLIENT: George The Poet

AGENCY: Dark Pictures

BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.

HIGHLIGHTS: Creating an imaginative edit through the artist’s personality and lyrics.


ROLE: Offline editor

FORMAT: 1 x 2′, 1 x 30”, 5 x 15”, 4K & HD

CLIENT: Clifton Hotels

AGENCY: Online Post-Production

BRIEF: The Berkeley Square Hotel in Bristol is one of the top boutique hotels in the UK (fifth according to the Guardian), but also and more significantly, the city’s first Art Hotel. While working at Online Post-production, the company was approached by the brand to produce and edit several video pieces for their website, which showcased the hotel’s full range of services.

HIGHLIGHTS: Through the treatment of the video piece, portraying the customers stay at the hotel as a full on visual experience, deeply connected with the artistic roots of the city.


ROLE: Online and GFX editor

FORMAT: Commercial, 1x 30” x 3 and 1 x 15” x 3, HD,  English, German and Turkish versions

CLIENT: Hilton Hotels

AGENCY: Ever After

BRIEF: Commercial for the hotel chain Hilton with a family and welcoming feel.

HIGHLIGHTS: Masking out unwanted elements during an exceptionally rainy day.