All posts by cristinabalduin

MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?

ROLE: Offline editor

FORMAT: 1’30’’ x  4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

RESULTS: The campaign was released via social media as part of a wider strategy throughout the championship, and reached 50 million views worldwide.

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.

WWII CHINA FORGOTTEN ALLY, HISTORY CHANNEL

ROLE: Offline editor

FORMAT: Feature documentary, 1 x 52′, HD. Please have a look at the trailer and feel free to get in touch to request a copy of the full episode.

COMMISIONER: History Channel

PRODUCTION COMPANY: TVF International

SYNOPSIS: This groundbreaking historical documentary investigates, for the first time, the epic struggle between China and Japan during the second world war and its long-lasting effects in modern China and beyond.  

Based on the acclaimed book, Forgotten Ally, by renowned China expert Rana Mitter, the film combines eye witness testimony with rare archive footage and stunning animated reconstructions. An emotional, eye-opening journey that re-writes history as we know it.

HIGHLIGHTS: Juggle between hours of archive footage and condense 8 years of human suffering in just 52’ minutes.

MY BABY SHOT ME DOWN, DD PRODUCTIONS

ROLE: Offline editor

FORMAT: Short Film,1 x 10’, 35 mm

DIRECTOR: Daniella Daemy

AWARDS: Winner of Best Short Film at the Open World Toronto Film Festival and Southampton International Film Festival. Nominated for Best Editing at Southampton International Film Festival.

SYNOPSIS: My baby shot me down is an experimental film about domestic violence with a twist. A story about five women and their insatiable desire for revenge. A stylised, tarantinian fight back where violence is a contradictory, yet symbolic, response to the abuse. A film without dialogues, where the images and the music speak for themselves by being daring and empowering.

Read the full review of the film here

HIGHLIGHTS: Editing the flashbacks of the abuses and trying to picture realistically yet sensibly the horrors that too many women face daily.

BRITISH GAS: SMART STREET

ROLE: Offline editor, colourist

FORMAT: 136 x 3’ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

AWARDS: The series was featured in Campaign magazine’s top 10 Customer Engagement campaigns for the year.

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.

ANTHEA’S TURNER HOT TOPICS, LONDON LIVE

ROLE: Assembly editor

FORMAT: Broadcast documentary, Episode 03, 1 x 24’, HD

CHANNEL: London Live

SYNOPSIS: In this series, English television presenter Anthea Turner investigates current stories with big impact in the UK. She meets experts and common people and discusses the personal and wider implications of these issues. In this episode, Anthea talks about the diagnosis and treatment of bowel cancer, taking advice from doctors and cancer survivors including BBC journalist Jeremy Bowen. 

HIGHLIGHTS:  Treating a sensitive subject while balancing informative and entertaining sections.

THE REVEAL, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Branded documentary, 1 x 4′, HD

COMMISIONER: Kioti Tractors

AGENCY: Jungle Creations and Baldwin&

SYNOPSIS: In 2010, U.S. Sergeant J.D. Williams was leading a small recon team in Afghanistan when an IED detonated directly underneath him. J.D. was badly injured but survived. And when back home, he found a way to challenge himself again.

HIGHLIGHTS: Being inspired by J.D. story of resilience and superation. And when a message is so meaningful, cutting it down to just 4 minutes proves quite challenging.

GTP: WHAT DO YOU RECKON?

ROLE: Offline editor

FORMAT: Music video, 1 x 3’30’’, 4K

CLIENT: George The Poet

AGENCY: Dark Pictures

BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.

HIGHLIGHTS: Creating a imaginative edit through the artist’s personality and lyrics.

FISHPONDS OF THE AMAZON, MANOS UNIDAS N.G.O.

ROLE: Offline editor, Director 

FORMAT: Short documentary, 1 x 15’, HD

COMMISSIONER: Manos Unidas, N.G.O.

SYNOPSIS: Fishponds of the Amazon is a short documentary about an entrepreneurship project in a small village on the shores of the Amazon River. 

In 2014, the non-profit organisation Tacif started a fish-farming project in the Peruvian Amazon. They promote aquaculture as a way to support low-income families,  foster gender equality and protect river wildlife. The story is told through images captured in the rainforest and interviews of the main characters, while a colourful animation reconstructs the background of the project. Original score composed in the UK with a South American swing.

The film is in currently in final stages of post-production and will be presented at festivals in early 2020.

HIGHLIGHTS: Shooting in the jungle, under a 45 degrees sun, to then come back home and find the real story in the editing room.

BERKELEY SQUARE HOTEL BRISTOL

ROLE: Offline editor

FORMAT: 1 x 2’, 1 x 30’’, 5 x 15’’, 4K & HD

CLIENT: Clifton Hotels

AGENCY: Online Post-Production

BRIEF: The Berkeley Square Hotel in Bristol is one of the top boutique hotels in the UK (fifth according to the Guardian), but also and more significantly, the city’s first Art Hotel. While working at Online Post-production, the company was approached by the brand to produce and edit several video pieces for their website, which showcased the hotel’s full range of services.

HIGHLIGHTS: Through the treatment of the video piece, portraying the customers stay at the hotel as a full on visual experience, deeply connected with the artistic roots of the city.

HILTON WEEKENDER

ROLE: Online and GFX editor

FORMAT: Commercial, 1x 30’ and 1 x 15’, HD,  English, German and Turkish versions

CLIENT: Hilton Hotels

AGENCY: Ever After

BRIEF: Commercial for the hotel chain Hilton with a family and welcoming feel.

HIGHLIGHTS: Masking out unwanted elements during an exceptionally rainy day.