All posts by cristinabalduin

GTP: WHAT DO YOU RECKON?

ROLE: Offline editor

FORMAT: Music video, 1 x 3’30”, 4K

CLIENT: George The Poet

AGENCY: Dark Pictures

BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.

HIGHLIGHTS: Creating an imaginative edit through the artist’s personality and lyrics.

MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?, MCCANN ERIKSON

ROLE: Offline editor

FORMAT: 1’30”x 4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

RESULTS: 50 million views worldwide. The campaign was released via social media throughout the championship.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.

BRITISH GAS: SMART STREET

ROLE: Offline editor, colourist

FORMAT: 136 x 3′ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

AWARDS: Top 10 Customer Engagement campaigns for the year, Campaign magazine.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.

SIMONE, GRAB LIFE BY THE HANDLEBARS, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Short documentary, 1 x 4′, HD

PRODUCTION COMPANY: Jungle Creations

SYNOPSIS: When the Covid-19 pandemic hit, exacerbating our vulnerabilities, it also created unexpected chances to rethink our priorities. Simone, a middle-aged care home worker, found in the outdoors a great way to heal from the virus: when she started cycling to speed up her physical recovery, she also found an opportunity to spend quality time with her son and reconnect with nature.

HIGHLIGHTS: Feeling refreshed by the positive energy that cycling brought to Simone.

BARCELONA FILM INSTITUTE

ROLE: Offline editor, producer, camera

FORMAT: 1 x 2′, HD

CLIENT: The Barcelona Film Institute

AGENCY: Cristina Balduin & Putos Modernos Design Studio

BRIEF: This is a video and concept I created for the Barcelona Film Institute to promote their new headquarters and showcase their refurbished exhibition rooms and cinemas. The idea was to express modernity and dynamism but at the same time, keep an official tone in line with this well-known organisation.

HIGHLIGHTS: How do you visualise 2 opposite concept? Established and unconventional, institutional but out-of-the box? Combining elegant panning shots with cuts on actions edited to a rap rhythm.

FISHPONDS OF THE AMAZON, MANOS UNIDAS

Fishponds of the Amazon is a short documentary about a sustainable project in a remote village of the Peruvian rainforest. An inspiring story of collaborative work where economic progress meets conservation efforts, in the hope of effecting widespread impact by starting small.

ROLE: Offline editor, director 

FORMAT: Short documentary, 1 x 16′, HD

COMMISSIONERS: Manos Unidas and Tacif, N.G.Os

SYNOPSIS: We all read the headlines: the Amazon is burning, threatened by mass exploitation; public opinion is split between conservationists and liberalists. But what if it were possible to conciliate both? In 2018 filmmaker Cristina Balduin gained access to a remote village in the Peruvian rainforest, where the N.G.O. Tacif had started a  sustainable entrepreneurship project: they promoted aquaculture as a way to support low-income families and protect river wildlife. Combining live-action footage and a colourful animation, this short documentary follows 24 fishermen while they learn to run a sustainable fish-farm. And listening to its frenzied Latin-American soundtrack, we get a glimpse into the local way of living. We discover the fishermen’ s positive approach to change and learn how gender equality and motivation are deeply connected. Narrated by renowned journalist Georgina Godwin, this documentary sheds a light on a proposal that aims at preserving the environment whilst fostering economic development, hoping for a new ‘butterfly effect’. Because a little community in the Amazon could perhaps make an impact on the future of the planet.

HIGHLIGHTS: Shooting in the jungle, under a 45 degrees sun, then come back home and find the real story in the editing room.

MY BABY SHOT ME DOWN, DD PRODUCTIONS

ROLE: Offline editor

FORMAT: Short Film,1 x 10′, 35 mm

DIRECTOR: Daniella Daemy

SYNOPSIS: My baby shot me down is an experimental film about domestic violence with a twist. A story about five women and their insatiable desire for revenge. A stylised, tarantinian fight back where violence is a contradictory, yet symbolic, response to the abuse. A film without dialogues, where the images and the music speak for themselves by being daring and empowering.

AWARDS:

  • Winner, Best Short Film, Open World Toronto Film Festival
  • Nominee, Best Editing, Southampton International Film Festival.
  • Winner, Best Short Film, Southampton International Film Festival.

Read the full review of the film here

HIGHLIGHTS: Editing the flashbacks of the abuses and trying to picture realistically yet sensibly the horrors that too many women face daily.

BAD SPORT, NETFLIX

ROLE: Assistant editor on Episode 3, Footballgate

FORMAT: Documentary series,  6 x 55’, HD

COMMISSIONER: Netflix

PRODUCTION COMPANY: Raw TV

SYNOPSIS: Bad sport follows six stories of sports and crime, told by the athletes, coaches and law enforcement officials. In this episode set in Italy, investigators detail shocking allegations that former Juventus director Luciano Moggi influenced referees in a scandal that rocked Italian football.