All posts by cristinabalduin

SCHWARZKOPF, ANGLE

ROLE: Offline editor

FORMAT: 1 x 15’’,  1 x 30’’, 1 x 60’’,1 x 3′

CLIENT: Schwarzkopf

AGENCY: Angle

RESULTS: The campaign was screened during the British Hairdressing Awards 2020.

BRIEF: We created a series of videos to advertise the new colour lines created by Schwarzkopf and increase brand awareness.

BRITISH GAS: SMART STREET

ROLE: Offline editor, colourist

FORMAT: 136 x 3′ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

AWARDS: Top 10 Customer Engagement campaigns for the year, Campaign magazine.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.

GTP: WHAT DO YOU RECKON?

ROLE: Offline editor

FORMAT: Music video, 1 x 3’30”, 4K

CLIENT: George The Poet

AGENCY: Dark Pictures

BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.

HIGHLIGHTS: Creating an imaginative edit through the artist’s personality and lyrics.

BERKELEY SQUARE HOTEL BRISTOL

ROLE: Offline editor

FORMAT: 1 x 2′, 1 x 30”, 5 x 15”, 4K & HD

CLIENT: Clifton Hotels

AGENCY: Online Post-Production

BRIEF: The Berkeley Square Hotel in Bristol is one of the top boutique hotels in the UK (fifth according to the Guardian), but also and more significantly, the city’s first Art Hotel. While working at Online Post-production, the company was approached by the brand to produce and edit several video pieces for their website, which showcased the hotel’s full range of services.

HIGHLIGHTS: Through the treatment of the video piece, portraying the customers stay at the hotel as a full on visual experience, deeply connected with the artistic roots of the city.

HILTON WEEKENDER

ROLE: Online and GFX editor

FORMAT: Commercial, 1x 30” x 3 and 1 x 15” x 3, HD,  English, German and Turkish versions

CLIENT: Hilton Hotels

AGENCY: Ever After

BRIEF: Commercial for the hotel chain Hilton with a family and welcoming feel.

HIGHLIGHTS: Masking out unwanted elements during an exceptionally rainy day.

THE REVEAL, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Short documentary, 1 x 4′, HD

PRODUCTION COMPANIES: Jungle Creations and Baldwin&

SYNOPSIS: In 2010, U.S. Sergeant J.D. Williams was leading a small recon team in Afghanistan when an IED detonated directly underneath him. J.D. was badly injured but survived. And when back home, he found a way to challenge himself again.

The film was featured on Muse by Clio Magazine. Please read the full review here

HIGHLIGHTS: Being inspired by J.D. story of resilience and superation. And when a message is so meaningful, cutting it down to just 4 minutes proves quite challenging.

EVERY DAY MAKES A DIFFERENCE, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Short documentary, 1 x 4′, HD

COMMISSIONER: Department of Health and Social Care (DHSC)

PRODUCTION COMPANY: Jungle Creations

The film was featured on The Drum Magazine. Please read the full article here.

SYNOPSIS: ‘What I love about my job is how every day is so new, and that’s what makes me happy. Sammie, just 18, supports Josie, a disabled woman with mobility impairment. And while Sammie walks us through the challenges and satisfactions of her job, we learn how caring for others means not only responsibilities, but also, a learning experience and a friendship.

HIGHLIGHTS: Being moved by Josie’s and Sammie’s story of kindness and understanding. 

SIMONE, GRAB LIFE BY THE HANDLEBARS, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Short documentary, 1 x 4′, HD

PRODUCTION COMPANY: Jungle Creations

SYNOPSIS: When the Covid-19 pandemic hit, exacerbating our vulnerabilities, it also created unexpected chances to rethink our priorities. Simone, a middle-aged care home worker, found in the outdoors a great way to heal from the virus: when she started cycling to speed up her physical recovery, she also found an opportunity to spend quality time with her son and reconnect with nature.

HIGHLIGHTS: Feeling refreshed by the positive energy that cycling brought to Simone.

UNION CASTLE ORAL HISTORIES, CAPTIVE MINDS

ROLE: Offline editor

FORMAT: Short documentaries, 5 x 6′, HD

PRODUCTION COMPANY: Captive Minds

SYNOPSIS: The Union Castle Oral Histories is a series of five short documentaries about the British shipping line Union Castle, which operated between Europe and Africa from 1900 to 1977. Through interviews of former employees and archive footage, the series tells everyday life and anecdotes on board of the line ships, and constitutes an exceptional historical testimony of life at sea in the seventies. The series, produced by Captive Minds, is currently in development as a long-form documentary for a British broadcaster.

HIGHLIGHTS: Learning about the peculiar forms of entertainment people enjoyed on cruises in the past, so different from what we like today.