ROLE: Offline editor
FORMAT: Corporate video, 2x 2′, HD
AGENCY: McCann Erickson London
BRIEF: This case study video was developed by McCann London to illustrate their communication strategy for the Mastercard Sponsorship of the UEFA 2017 season. The video wanted to scientifically yet engagingly describe McCann approach: the agency created for Mastercard a year-long stream of content across several digital platforms, aimed at generating an emotional connection with the audience and UEFA championship related conversations.
HIGHLIGHTS: Having fun editing the top ten goals of UEFA 2017.