Category Archives: ADVERTISING

MANDARIN ORIENTAL: ‘I AM A FAN’ CAMPAIGN

ROLE: Offline editor

FORMAT: Social campaign for Instagram and Facebook. 

7 x 15”, 7 x 10”, 7 x 6”, 9 x 5”, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.

CLIENT: Mandarin Oriental

AGENCY: London Advertising

BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.

RESULTS: The campaign was released via social media for the European and Chinese market.

HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.

SCHWARZKOPF, ANGLE

ROLE: Offline editor

FORMAT: 1 x 15’’,  1 x 30’’, 1 x 60’’,1 x 3′

CLIENT: Schwarzkopf

AGENCY: Angle

RESULTS: The campaign was screened during the British Hairdressing Awards 2020.

BRIEF: We created a series of videos to advertise the new colour lines created by Schwarzkopf and increase brand awareness.

GTP: WHAT DO YOU RECKON?

ROLE: Offline editor

FORMAT: Music video, 1 x 3’30”, 4K

CLIENT: George The Poet

AGENCY: Dark Pictures

BRIEF: For this video clip for the British spoken-word artist George the Poet, the director created a modern minimalist look, based on a sleek high definition black and white intercut with superimposed mirrored images.

HIGHLIGHTS: Creating an imaginative edit through the artist’s personality and lyrics.

MASTERCARD: HOW FAR WOULD YOU GO FOR YOUR TEAM?, MCCANN ERIKSON

ROLE: Offline editor

FORMAT: 1’30”x 4 (English, Spanish, German & Italian versions), 4K

CLIENT: Mastercard

AGENCY: McCann Erickson London

BRIEF: Football fans say they go all the way for their team. But can they make it? Expanding on their massively successful ‘Priceless’ campaign, McCann Erickson created the ‘How Far Would You Go For Your Team?’ social campaign during the 2017 UEFA Champions League.

RESULTS: 50 million views worldwide. The campaign was released via social media throughout the championship.

HIGHLIGHTS: After a long editing session with the producer, deciding to add a ticking clock, using a cinematic device to increase viewers engagement. The cheerful tone built throughout the edit was also the core strategy to boost brand affection and purchase intent.

BRITISH GAS: SMART STREET

ROLE: Offline editor, colourist

FORMAT: 136 x 3′ Social Films, HD

CLIENT: British Gas

AGENCY: Ogilvy & Mather

BRIEF: British Gas launched a new online series designed to showcase the consumer benefits of connected homes and smarter living. Developed by OgilvyOne, the series of 136 short documentaries follows three real families over three months, capturing their daily lives while they experience smart technology.

AWARDS: Top 10 Customer Engagement campaigns for the year, Campaign magazine.

HIGHLIGHTS: Develop the families’ individual stories into the brand’s wider message, and cut in record time hundreds of videos without losing sight of the big picture.

SIMONE, GRAB LIFE BY THE HANDLEBARS, JUNGLE CREATIONS

ROLE: Offline editor

FORMAT: Short documentary, 1 x 4′, HD

PRODUCTION COMPANY: Jungle Creations

SYNOPSIS: When the Covid-19 pandemic hit, exacerbating our vulnerabilities, it also created unexpected chances to rethink our priorities. Simone, a middle-aged care home worker, found in the outdoors a great way to heal from the virus: when she started cycling to speed up her physical recovery, she also found an opportunity to spend quality time with her son and reconnect with nature.

HIGHLIGHTS: Feeling refreshed by the positive energy that cycling brought to Simone.

BARCELONA FILM INSTITUTE

ROLE: Offline editor, producer, camera

FORMAT: 1 x 2′, HD

CLIENT: The Barcelona Film Institute

AGENCY: Cristina Balduin & Putos Modernos Design Studio

BRIEF: This is a video and concept I created for the Barcelona Film Institute to promote their new headquarters and showcase their refurbished exhibition rooms and cinemas. The idea was to express modernity and dynamism but at the same time, keep an official tone in line with this well-known organisation.

HIGHLIGHTS: How do you visualise 2 opposite concept? Established and unconventional, institutional but out-of-the box? Combining elegant panning shots with cuts on actions edited to a rap rhythm.