ROLE: Offline editor
FORMAT: Social campaign for Instagram and Facebook.
7 x 15”, 7 x 10”, 7 x 6”, 9 x 5”, HD, vertical & horizontal format. The celebrities featured are: Lucy Liu, Adam Scott, Chen Man, Rami Malek, Chen Kun, Michelle Yeoh and Karen Mok. Please get in touch to request other viewing links.
CLIENT: Mandarin Oriental
AGENCY: London Advertising
BRIEF: The ‘Fan campaign’ is an award-winning advertising campaign launched in 2000, aimed to connect the Group’s well recognised symbol – the fan – with international celebrities who regularly stay at the Mandarin Oriental hotels and consider themselves fans of the brand. Featuring movie stars and personalities from the world of sports like Lucy Liu, Chen Man and Adam Scott, the campaign seek to increase the Group’s global awareness and to represent the brand core values of luxury, elegance, and comfort.
RESULTS: The campaign was released via social media for the European and Chinese market.
HIGHLIGHTS: Practising conceptualisation to adapt a traditional advertising campaign to the new rules of fast consuming content on social media. And considering the type of client, the attention to detail was a must.