ROLE: Offline editor
FORMAT: 4 x 1′, HD, English, Spanish, German & Italian versions
AGENCY: McCann Erickson London
RESULTS: The interview had 55K views on YouTube on the day of release.
BRIEF: The interview, conceived by McCann London as part of the social campaign for Mastercard ‘How Far Would You Go For Your Team?’, portraits football legend and ex-Manchester United and Wales player, Ryan Giggs, as the main voice of the campaign. Giggs talks about how far some fans will go for their team and gets emotional while telling how fans can affect the outcome of a game.
HIGHLIGHTS: Editing in record time during the UEFA Champions League Final 2017. But we didn’t miss the highlights of the match!