ROLE: Reversioning editor
FORMAT: Reversioning for the American market, 1 x 46’, HD
COMMISSIONER: CHANNEL 4
REVERSIONING PRODUCER: TVF International
SYNOPSIS: The flower industry is a $100 billion global business where the Dutch control the market. But there’s a chink in their armour! And the UK – the world’s fourth largest buyer of cut flowers – is fighting back. Meet the new generation of florists who are revolutionising the trade, from quirky home-grown buds to luscious displays at London’s National Gallery.
Originally produced for C4 as the ‘The Billion Pound Flower Market’, the documentary has been later on reversioned for the American Market by TVF International.
HIGHLIGHTS: Discovering that cultural differences apply to flowers as well for this adaptation for the American market.